Top Digital Marketing Courses in Australia 2025-26: Universities, Fees, Duration
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Table of Contents
- Why Study Digital Marketing Course in Australia?
- Types of Digital Marketing Courses in Australia
- Best Digital Marketing Bachelor’s Programs in Australia
- Best Digital Marketing Master’s Programs in Australia
- Diploma Digital Marketing Courses in Australia
- Eligibility and Documents Required for Digital Marketing Courses in Australia in 2025-26
- Job Opportunities After Pursuing Digital Marketing in Australia
- Elevate Your Digital Marketing Journey with GetGIS
Whether you are a social media maestro yearning to craft viral campaigns, a data-driven detective eager to unlock audience insights, or a content king dreaming of captivating copy, the top digital marketing courses in Australia may be the right choice for you.
Australian universities offer specialised bachelor’s and master’s programs that combine data-driven strategies, AI-powered tools, and real-world projects. Plus, they offer a range of choices from introductory to advanced levels and cover various specialisations like SEO, social media, and content marketing.
Why Study Digital Marketing Course in Australia?
Choosing to study digital marketing in Australia offers a blend of academic excellence, industry relevance, and a multicultural experience. It's a strategic step towards a successful career in the dynamic and ever-expanding field of digital marketing. Let's understand what makes Australia an ideal destination for pursuing a digital marketing course.
- Australia boasts 7 universities in the QS World University Rankings 2024 Top 100 for Marketing, guaranteeing top-notch education.
- Australia ranks 10th globally in quality of life (Social Progress Index 2023), making it a fantastic place to build a rewarding life and career.
- Australia's multicultural society and diverse client base equip you with global marketing expertise relevant to international markets.
- Student visas allow you to work part-time while studying, gaining valuable income, and building your professional network.
- The cutting-edge curriculum prioritizes practical skills and industry trends, focusing on areas like social media marketing, data analytics, content creation, and search engine optimization (SEO).
Types of Digital Marketing Courses in Australia
Here are the types of digital marketing courses in Australia:
1. Diploma in Digital Marketing
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Focus Areas:
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Social Media Marketing: Includes strategy development, content creation, and analytics.
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SEO & Paid Advertising: Google Ads, keyword optimisation, and campaign management.
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Content Marketing: Copywriting, branding, and digital storytelling.
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Duration: 1–2 years (full-time or part-time)
2. Bachelor’s in Digital Marketing
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Core Curriculum:
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Strategic Marketing: Consumer behaviour, market research, and e-commerce.
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Digital Tools: UX/UI design, data analytics, and CRM platforms.
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Duration: 3–4 years (full-time)
3. Master’s in Digital Marketing
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Specialisations:
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AI in Marketing: Predictive analytics and automation tools 27.
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Brand Management: Global branding strategies and thought leadership 714.
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Duration: 1.5–2 years (full-time)
Best Digital Marketing Bachelor’s Programs in Australia
|
Course Name |
University |
Duration |
Tuition Fees (AUD) |
Tuition Fees (INR) |
|
Bachelor of Business (Major Digital Marketing) |
Academies Australasia Polytechnic |
3 years |
45,000 |
2,430,000 |
|
Bachelor of Commerce (Digital Marketing) |
Curtin University |
3 years full-time |
30,000 |
1,588,500 |
|
Bachelor of Business (Digital and Social Media) |
University of Technology Sydney (UTS) |
3 years |
32,000 |
1,693,440 |
|
Bachelor of Digital Marketing |
University of New England (UNE) |
3 years |
31,104 |
1,540,000 |
|
Bachelor of Digital Marketing |
University of Canberra |
3 years |
29,000 |
1,535,550 |
|
Bachelor of Business (Marketing and Digital Communications) |
Melbourne Institute of Technology |
3 years |
27,000 |
1,470,000 |
|
Bachelor of Advanced Digital Marketing & Analytics (Honours) |
Griffith University |
4 years full-time |
17,000 (first year)* |
1,988,500 |
|
Bachelor of Business (Digital Marketing) |
Danford Higher Education |
3 years |
45,000 |
2,475,000 |
|
Bachelor of Digital Marketing |
International Graduate Institute |
3 years |
17,200 |
968,016 |
|
Bachelor of Digital Enterprise |
Charles Darwin University (CDU) |
3 years full-time |
28,000 |
1,540,000 |
Best Digital Marketing Master’s Programs in Australia
|
Course Name |
University |
Duration |
Annual Tuition Fee (AUD) |
Annual Tuition Fee (INR) |
|
Master of Business (Digital Marketing) |
University of Southern Queensland |
1–2 years |
32,960 |
1,780,000 |
|
Master of Marketing (Digital Marketing) |
Monash University |
1–2 years |
53,000 |
2,870,000 |
|
Master of Digital Marketing |
University of Melbourne |
1–2 years |
56,992 |
3,150,000 |
|
Master of Digital Marketing |
RMIT University |
1–2 years |
40,320 |
2,550,000 |
|
Master of Marketing and Digital Communications |
Monash University |
1–2 years |
30,200 (online) |
1,630,000 |
|
MBA (Digital Management) |
Kaplan Business School |
1–1.5 years |
25,200–29,040 |
1,370,000–1,600,000 |
|
Master of Business (Marketing) |
Deakin University |
1.5–2 years |
43,600 |
2,410,000 |
|
Master of Marketing |
Swinburne University |
1.5–2 years |
40,200 |
2,310,000 |
|
Master of Marketing and Digital Strategy |
University of Newcastle |
1.5–2 years |
38,105 |
2,200,000 |
|
MBA (Technology and Digital Strategy) |
University of Sydney |
1.5 years |
55,000 |
3,170,000* |
Diploma Digital Marketing Courses in Australia
|
Course Name |
University/College |
Duration |
Annual Tuition Fee (AUD) |
Annual Tuition Fee (INR) |
|
Diploma of Digital Marketing |
Swinburne University of Technology |
6 months |
15,000 |
840,000 |
|
Advanced Certificate in Digital Marketing |
Australian Academy of Digital Marketing |
6 months |
2,000–14,000 |
112,000–784,000 |
|
Diploma in Digital Marketing |
University of Southern Queensland |
1 year |
19,000 |
1,064,000 |
|
Diploma in Digital Marketing |
UEC Business |
1 year |
5,000 |
280,000 |
|
Diploma in Digital Marketing |
Vigil International College |
1 year |
8,000 |
448,000 |
|
Diploma in Digital Marketing |
KCA Education |
1 year |
8,000 |
448,000 |
|
Diploma in Digital Marketing |
Warwick Institute of Australia |
1 year |
7,000 |
392,000 |
|
Diploma of Digital Marketing |
Greystone College |
1 year |
10,000–15,000 |
560,000–840,000 |
Check out: Australia Travel Visa Requirements From India: All You Need to Know
Eligibility and Documents Required for Digital Marketing Courses in Australia in 2025-26
To enroll in digital marketing courses in Australia, candidates typically need to meet certain eligibility criteria. While specific requirements may vary between institutions and programs, the following are common prerequisites.
1. Educational Qualifications
- For undergraduate programs: Completion of secondary education (12 years) with relevant subjects.
- For postgraduate programs: A bachelor's degree in a related field. As an integral component of the application process, students are required to attain a grade range of 60-70% from an accredited university, with a minimum GPA falling within the range of 2.5-3.0.
2. English Language Proficiency
International students may be required to demonstrate proficiency in English through recognized tests such as IELTS, TOEFL, or PTE. Minimum score requirements vary by institution and program, however, the general requirements are -
- TOEFL- 90-110
- IELTS- 6.0-7.5
- PTE- 69 or more
3. Work Experience (if applicable)
Some postgraduate programs may prefer or require applicants to have relevant work experience in the field. The total work experience expected by the Universities is 2 years. Though it may vary from institution to institution.
Check out: Top 15 Best Job Portals in Australia for Your Career in 2025
4. Documents Required
When applying for digital marketing courses in Australia, prospective students are generally required to submit a set of essential documents. These may include:
- Academic Transcripts: Certified copies of academic transcripts from previous educational institutions.
- Proof of English Proficiency: Test scores from recognized English language proficiency tests (IELTS, TOEFL, PTE).
- Resume/CV: A comprehensive resume detailing educational and professional experiences.
- Letter of Intent (LOI): A statement outlining the candidate's motivation, career goals, and why they are interested in pursuing digital marketing.
- Letters of Recommendation (LOR): Reference letters from educators or professionals who can attest to the candidate's qualifications and capabilities.
- Passport Copy: A copy of the passport's relevant pages showing personal details.
- Visa Documents (for international students): Documents required for visa application, including a valid passport and proof of financial capacity.
- Portfolio (if applicable): Some programs may require a portfolio showcasing previous relevant work, projects, or achievements.
Note: It is crucial for applicants to thoroughly check the specific requirements of the chosen institution and program to ensure a smooth application process.
Also, read: Post Study Work Visa Australia (2025)
Job Opportunities After Pursuing Digital Marketing in Australia
Studying digital marketing in Australia opens up a diverse range of career opportunities in a dynamic and evolving industry. Graduates equipped with digital marketing skills are in high demand across various sectors. Here are some promising job opportunities.
|
Category |
Key Roles |
Key Skills |
Average Salary (INR) |
Average Salary (AUD) |
|
Social Media & Content Marketing |
Social Media & Content Executive, Social Media Specialist, Social Media Creator |
Social platform management, Brand storytelling, Influencer outreach |
4,50,000 |
8,036 |
|
SEO & Content Marketing |
SEO Specialist, Content Marketing Manager, Content Creator |
SEO strategy & analytics, Content writing/editing, Keyword research |
4,50,000 – 8,00,000 |
8,036 – 14,286 |
|
Marketing Automation |
Marketing Automation Specialist, CRM Manager |
AI-powered tools (email automation, chatbots), Data-driven campaign management |
6,00,000 |
10,714 |
|
Digital Marketing Consultants/Managers |
Digital Marketing Consultant, Digital Marketing Manager |
Cross-channel campaign leadership, Team management, ROI optimization |
6,50,000 – 18,00,000 |
11,607 – 32,143 |
|
Marketing Analytics Specialists |
Marketing Data Analyst, Campaign Analyst |
Data analysis (Google Analytics, BI tools), Conversion tracking, Visualization |
6,20,000 |
11,071 |
|
E-commerce Marketing |
E-commerce Marketing Specialist, Online Marketplace Manager |
Shopping platform operation, CRO, Ad targeting |
18,00,000 |
32,143 |
|
Other Marketing Roles |
Marketing Coordinator, Marketing Assistant, Brand Manager |
Project coordination, Market research, Brand strategy implementation |
5,00,000 – 18,50,000 |
8,929 – 33,036 |
Elevate Your Digital Marketing Journey with GetGIS
As we wrap up this comprehensive guide on Digital Marketing Courses in Australia, it's clear that the path to a successful career in digital marketing begins with quality education. Australia, with its world-class institutions and dynamic industry landscape, provides a fertile ground for nurturing the skills needed to thrive in the digital era.
In your pursuit of excellence, consider GetGIS as your ideal immigration consultant. With a track record of facilitating seamless transitions for students, GetGIS stands as a beacon of support. Whether it's navigating visa processes or offering insights into the Australian job market, GetGIS ensures you embark on your educational journey with confidence.
Don't wait! Book Your Free Consultation today!
Limited-time offer : Access a free 10-Day IELTS study plan curated for you
Frequently Asked Questions
How long does it take to complete a digital marketing course in Australia?
Can international students work part-time while studying digital marketing in Australia?
Are there internship opportunities as part of digital marketing courses in Australia
How much do digital marketing courses cost in Australia?
Can I extend my stay in Australia after completing a digital marketing course for work opportunities?
