Top Digital Marketing Courses in Australia 2025-26: Universities, Fees, Duration

Kritika Pandey

6 min read

Updated On Aug 4, 2025

Top Digital Marketing Courses in Australia 2025-26: Universities, Fees, Duration

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Why Study Digital Marketing Course in Australia?
Types of Digital Marketing Courses in Australia
Best Digital Marketing Bachelor’s Programs in Australia
Best Digital Marketing Master’s Programs in Australia
Diploma Digital Marketing Courses in Australia
Eligibility and Documents Required for Digital Marketing Courses in Australia in 2025-26
Job Opportunities After Pursuing Digital Marketing in Australia
Elevate Your Digital Marketing Journey with GetGIS

Whether you are a social media maestro yearning to craft viral campaigns, a data-driven detective eager to unlock audience insights, or a content king dreaming of captivating copy, the top digital marketing courses in Australia may be the right choice for you.

Australian universities offer specialised bachelor’s and master’s programs that combine data-driven strategies, AI-powered tools, and real-world projects. Plus, they offer a range of choices from introductory to advanced levels and cover various specialisations like SEO, social media, and content marketing.

Why Study Digital Marketing Course in Australia?

Choosing to study digital marketing in Australia offers a blend of academic excellence, industry relevance, and a multicultural experience. It's a strategic step towards a successful career in the dynamic and ever-expanding field of digital marketing. Let's understand what makes Australia an ideal destination for pursuing a digital marketing course.

Australia boasts 7 universities in the QS World University Rankings 2024 Top 100 for Marketing, guaranteeing top-notch education.
Australia ranks 10th globally in quality of life (Social Progress Index 2023), making it a fantastic place to build a rewarding life and career.
Australia's multicultural society and diverse client base equip you with global marketing expertise relevant to international markets.
Student visas allow you to work part-time while studying, gaining valuable income, and building your professional network.
The cutting-edge curriculum prioritizes practical skills and industry trends, focusing on areas like social media marketing, data analytics, content creation, and search engine optimization (SEO).

Types of Digital Marketing Courses in Australia

Here are the types of digital marketing courses in Australia:

1. Diploma in Digital Marketing

Focus Areas:

Social Media Marketing: Includes strategy development, content creation, and analytics.
SEO & Paid Advertising: Google Ads, keyword optimisation, and campaign management.
Content Marketing: Copywriting, branding, and digital storytelling.

Duration: 1–2 years (full-time or part-time)

2. Bachelor’s in Digital Marketing

Core Curriculum:

Strategic Marketing: Consumer behaviour, market research, and e-commerce.
Digital Tools: UX/UI design, data analytics, and CRM platforms.

Duration: 3–4 years (full-time)

3. Master’s in Digital Marketing

Specialisations:

AI in Marketing: Predictive analytics and automation tools 27.
Brand Management: Global branding strategies and thought leadership 714.

Duration: 1.5–2 years (full-time)

Best Digital Marketing Bachelor’s Programs in Australia

Course Name	University	Duration	Tuition Fees (AUD)	Tuition Fees (INR)
Bachelor of Business (Major Digital Marketing)	Academies Australasia Polytechnic	3 years	45,000	2,430,000
Bachelor of Commerce (Digital Marketing)	Curtin University	3 years full-time	30,000	1,588,500
Bachelor of Business (Digital and Social Media)	University of Technology Sydney (UTS)	3 years	32,000	1,693,440
Bachelor of Digital Marketing	University of New England (UNE)	3 years	31,104	1,540,000
Bachelor of Digital Marketing	University of Canberra	3 years	29,000	1,535,550
Bachelor of Business (Marketing and Digital Communications)	Melbourne Institute of Technology	3 years	27,000	1,470,000
Bachelor of Advanced Digital Marketing & Analytics (Honours)	Griffith University	4 years full-time	17,000 (first year)*	1,988,500
Bachelor of Business (Digital Marketing)	Danford Higher Education	3 years	45,000	2,475,000
Bachelor of Digital Marketing	International Graduate Institute	3 years	17,200	968,016
Bachelor of Digital Enterprise	Charles Darwin University (CDU)	3 years full-time	28,000	1,540,000

Best Digital Marketing Master’s Programs in Australia

Course Name	University	Duration	Annual Tuition Fee (AUD)	Annual Tuition Fee (INR)
Master of Business (Digital Marketing)	University of Southern Queensland	1–2 years	32,960	1,780,000
Master of Marketing (Digital Marketing)	Monash University	1–2 years	53,000	2,870,000
Master of Digital Marketing	University of Melbourne	1–2 years	56,992	3,150,000
Master of Digital Marketing	RMIT University	1–2 years	40,320	2,550,000
Master of Marketing and Digital Communications	Monash University	1–2 years	30,200 (online)	1,630,000
MBA (Digital Management)	Kaplan Business School	1–1.5 years	25,200–29,040	1,370,000–1,600,000
Master of Business (Marketing)	Deakin University	1.5–2 years	43,600	2,410,000
Master of Marketing	Swinburne University	1.5–2 years	40,200	2,310,000
Master of Marketing and Digital Strategy	University of Newcastle	1.5–2 years	38,105	2,200,000
MBA (Technology and Digital Strategy)	University of Sydney	1.5 years	55,000	3,170,000*

Diploma Digital Marketing Courses in Australia

Course Name	University/College	Duration	Annual Tuition Fee (AUD)	Annual Tuition Fee (INR)
Diploma of Digital Marketing	Swinburne University of Technology	6 months	15,000	840,000
Advanced Certificate in Digital Marketing	Australian Academy of Digital Marketing	6 months	2,000–14,000	112,000–784,000
Diploma in Digital Marketing	University of Southern Queensland	1 year	19,000	1,064,000
Diploma in Digital Marketing	UEC Business	1 year	5,000	280,000
Diploma in Digital Marketing	Vigil International College	1 year	8,000	448,000
Diploma in Digital Marketing	KCA Education	1 year	8,000	448,000
Diploma in Digital Marketing	Warwick Institute of Australia	1 year	7,000	392,000
Diploma of Digital Marketing	Greystone College	1 year	10,000–15,000	560,000–840,000

Check out: Australia Travel Visa Requirements From India: All You Need to Know

Eligibility and Documents Required for Digital Marketing Courses in Australia in 2025-26

To enroll in digital marketing courses in Australia, candidates typically need to meet certain eligibility criteria. While specific requirements may vary between institutions and programs, the following are common prerequisites.

1. Educational Qualifications

For undergraduate programs: Completion of secondary education (12 years) with relevant subjects.
For postgraduate programs: A bachelor's degree in a related field. As an integral component of the application process, students are required to attain a grade range of 60-70% from an accredited university, with a minimum GPA falling within the range of 2.5-3.0.

2. English Language Proficiency

International students may be required to demonstrate proficiency in English through recognized tests such as IELTS, TOEFL, or PTE. Minimum score requirements vary by institution and program, however, the general requirements are -

TOEFL- 90-110
IELTS- 6.0-7.5
PTE- 69 or more

3. Work Experience (if applicable)

Some postgraduate programs may prefer or require applicants to have relevant work experience in the field. The total work experience expected by the Universities is 2 years. Though it may vary from institution to institution.

Check out: Top 15 Best Job Portals in Australia for Your Career in 2025

4. Documents Required

When applying for digital marketing courses in Australia, prospective students are generally required to submit a set of essential documents. These may include:

Academic Transcripts: Certified copies of academic transcripts from previous educational institutions.
Proof of English Proficiency: Test scores from recognized English language proficiency tests (IELTS, TOEFL, PTE).
Resume/CV: A comprehensive resume detailing educational and professional experiences.
Letter of Intent (LOI): A statement outlining the candidate's motivation, career goals, and why they are interested in pursuing digital marketing.
Letters of Recommendation (LOR): Reference letters from educators or professionals who can attest to the candidate's qualifications and capabilities.
Passport Copy: A copy of the passport's relevant pages showing personal details.
Visa Documents (for international students): Documents required for visa application, including a valid passport and proof of financial capacity.
Portfolio (if applicable): Some programs may require a portfolio showcasing previous relevant work, projects, or achievements.

Note: It is crucial for applicants to thoroughly check the specific requirements of the chosen institution and program to ensure a smooth application process.

Also, read: Post Study Work Visa Australia (2025)

Job Opportunities After Pursuing Digital Marketing in Australia

Studying digital marketing in Australia opens up a diverse range of career opportunities in a dynamic and evolving industry. Graduates equipped with digital marketing skills are in high demand across various sectors. Here are some promising job opportunities.

Category	Key Roles	Key Skills	Average Salary (INR)	Average Salary (AUD)
Social Media & Content Marketing	Social Media & Content Executive, Social Media Specialist, Social Media Creator	Social platform management, Brand storytelling, Influencer outreach	4,50,000	8,036
SEO & Content Marketing	SEO Specialist, Content Marketing Manager, Content Creator	SEO strategy & analytics, Content writing/editing, Keyword research	4,50,000 – 8,00,000	8,036 – 14,286
Marketing Automation	Marketing Automation Specialist, CRM Manager	AI-powered tools (email automation, chatbots), Data-driven campaign management	6,00,000	10,714
Digital Marketing Consultants/Managers	Digital Marketing Consultant, Digital Marketing Manager	Cross-channel campaign leadership, Team management, ROI optimization	6,50,000 – 18,00,000	11,607 – 32,143
Marketing Analytics Specialists	Marketing Data Analyst, Campaign Analyst	Data analysis (Google Analytics, BI tools), Conversion tracking, Visualization	6,20,000	11,071
E-commerce Marketing	E-commerce Marketing Specialist, Online Marketplace Manager	Shopping platform operation, CRO, Ad targeting	18,00,000	32,143
Other Marketing Roles	Marketing Coordinator, Marketing Assistant, Brand Manager	Project coordination, Market research, Brand strategy implementation	5,00,000 – 18,50,000	8,929 – 33,036

Elevate Your Digital Marketing Journey with GetGIS

As we wrap up this comprehensive guide on Digital Marketing Courses in Australia, it's clear that the path to a successful career in digital marketing begins with quality education. Australia, with its world-class institutions and dynamic industry landscape, provides a fertile ground for nurturing the skills needed to thrive in the digital era.

In your pursuit of excellence, consider GetGIS as your ideal immigration consultant. With a track record of facilitating seamless transitions for students, GetGIS stands as a beacon of support. Whether it's navigating visa processes or offering insights into the Australian job market, GetGIS ensures you embark on your educational journey with confidence.

Don't wait! Book Your Free Consultation today!

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Frequently Asked Questions

How long does it take to complete a digital marketing course in Australia?

The duration of a digital marketing course in Australia can vary, ranging from a few weeks for short, specialised courses to several years for a full degree program.

Can international students work part-time while studying digital marketing in Australia?

Yes, international students are typically allowed to work part-time during the academic year and full-time during scheduled breaks.

Are there internship opportunities as part of digital marketing courses in Australia

Many programs incorporate internships or practical components to provide hands-on experience in real-world digital marketing settings.

How much do digital marketing courses cost in Australia?

Short courses: AUD 1,000–2,500. Diplomas/Certificates: AUD 3,000–7,000. Degrees/Master’s: AUD 20,000–45,000 per year (domestic/international rates vary).

Can I extend my stay in Australia after completing a digital marketing course for work opportunities?

Yes, graduates may explore options like the Temporary Graduate visa (subclass 485) to extend their stay for work purposes after completing their studies.